The following list is compiled based on AirDNA data for 2021 with a particular focus on average daily rates, average occupancy rates, and average monthly revenue, as well as potential to draw international tourists.

Furthermore, 67% of total revenue is projected to be generated through online sales by 2026. Meanwhile, revenue is expected to grow at an annual rate of 8.84% (CAGR 2022-2026) with user penetration hitting 67.9% by 2026 and average revenue per user expected to amount to $589.40. The pandemic related restrictions however, while hammering the market in 2020, did accelerate online penetration, to 48% in 2020. Italy’s travel market, which recorded revenue of €24.4 billion in 2019, in contrast to many other countries, rebounded strongly in 2021 and is projected to recover fully by 2024. Offering a year round travel experience with gorgeous landscapes, fascinating history, marvelous art and architecture, amazing cuisine, joyous culture, renowned fashion, bustling cities, quiet countryside, famous beaches, quaint towns, and so much more, it is no surprise that Italy continues to be a favorite destination across the world. Tourist arrivals reached nearly 100 million tourists in 2019. Italy accounts for the fifth highest number of worldwide international tourist arrivals and third highest in Europe.

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